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Crisis de los recambios de automóvil - Lecciones de supervivencia

The Fall of a Giant Auto Parts Crisis Magneti Marelli

​The Fall of a Giant: Auto Parts Crisis

The recent Chapter 11 bankruptcy filing of ​Magneti Marelli, the world’s 7th-largest auto parts supplier, has sent shockwaves through the automotive industry. This century-old company, which once supplied Ferrari with cutting-edge AMT transmission technology, succumbed to a perfect storm of ​tariff pressures, delayed electrification transition, and private equity overleveraging.
With 45,000 employees across 150 global facilities serving clients like Nissan and Stellantis, Marelli’s collapse represents more than a corporate failure – it’s a ​warning siren for the entire aftermarket sector.

Three Critical Lessons from Marelli's Downfall

1. Tariff Vulnerabilities Exposed
The 25% U.S. auto tariffs became Marelli’s “last straw,” proving even industry leaders can’t withstand geopolitical shocks.
2. Electrification Transition Failure
While clinging to combustion-era products, Marelli missed the EV revolution – a mistake TERZO avoids through our ​Tecnología T-M OFA that bridges ICE and hybrid systems.
3. Private Equity Pitfalls
KKR’s debt-heavy mergers left no room for innovation, contrasting with TERZO’s ​zero joining fee partnership model that encourages reinvestment.

Maximizing Benefits with TERZO Lubricants

The Aftermarket's New Reality

1. For Workshops & Retailers:
Shift from Parts Sellers to Solution Providers—TERZO’s ​OEM-certified fluids reduce comebacks by 30%, creating sticky customer relationships.
Optimize Inventory Costs—Our ​bulk supply program cuts inventory expenses by 18% – critical for cash preservation.

​2. For Distributors
:
Diversify Beyond Traditional Parts—TERZO’s ​AI-driven inventory system predicts market shifts before competitors react.
Leverage Flexible Financing—Custom terms from TERZO help navigate cash flow crunches.

TERZO's Crisis-Proof Solutions

While Marelli’s bankruptcy leaves a ​”$300B supply gap”, TERZO offers stability through:
1.​Global Manufacturing Footprint
With production bases in Foshan, Shanghai, and Weifang, we ensure ​tariff-resilient supply chains.
2.Future-Ready Product Portfolio
Our ​200,000-mile ATF fluid yhybrid-compatible lubricants protect against market shifts.
3.Partner-Centric Business Model
60%+ gross margins and ​zero capital barriers empower partners to weather market storms.
“The aftermarket isn’t dying – it’s evolving,” says TERZO’s CEO. ​”Winners will be those who combine operational resilience with technological foresight.”

Immediate Action Steps

1. Conduct a Supply Chain Audit
Identify single points of failure in your network.
2. Upgrade to Synthetic Solutions
Explore TERZO’s ​extended-drain fluids to reduce maintenance costs.
3. Secure Your Supply Lines
Join TERZO’s ​distributor network for priority allocation.
The industry’s transformation won’t wait. Partner with TERZO to build your ​crisis-resistant business model.
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