TERZO berasal dari Turin, sebuah kota di wilayah Piedmont, Italia-tempat kelahiran supercar Eropa. Pusat kegiatan yang semarak ini tidak hanya menjadi rumah bagi grup otomotif Fiat yang terkenal, namun juga tempat berkumpulnya merek-merek legendaris seperti Ferrari, Lamborghini, dan Maserati. Di tanah yang subur ini, di mana budaya mekanik dan pengejaran kecepatan saling terkait, TERZO lahir.
As early as 1963, when Lamborghini launched its first GT sports car, the 350 GT, its V12 engine demanded a professional lubricant capable of withstanding extreme temperatures and high RPMs. An Italian engineer developed a track-specific oil codenamed “TERZO,” symbolizing the “third decisive force” beyond just fuel and the engine itself.
As early as 1963, when Lamborghini launched its first GT sports car, the 350 GT, its V12 engine demanded a professional lubricant capable of withstanding extreme temperatures and high RPMs. An Italian engineer developed a track-specific oil codenamed “TERZO,” symbolizing the “third decisive force” beyond just fuel and the engine itself.
1963
An Italian engineer develops a dedicated track lubricant codenamed “TERZO” for the Lamborghini 350 GT’s V12 engine, symbolizing “the third decisive force.” TERZO is thus born as a symbol of high-performance sports car lubrication technology, rooted in the core of Italy’s automotive industry—Turin.
1970s-1990s
TERZO continues to provide track-grade lubrication solutions for Italian supercar brands.The “Liquid Titanium-Molybdenum Dual Layer Adsorption Technology” foundation is established, gaining high recognition in various racing events.Initial certification collaborations with mainstream European OEM manufacturers begin.
2000s
Product types exceed 300, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, etc. Establishes special project collaborations with multiple European supercar brands. Introduces fully synthetic eco-friendly oils, taking the first step towards sustainable development.
2015
TERZO, with Italy as its brand origin, builds an international strategic blueprint, formally promoting its full range of lubrication products to global markets. Brand Logo is uniformly upgraded, with the logo’s visual core representing “the fusion of power and technology,” officially presented to global users.
2018
ORUN (Hong Kong) is established in the international financial center of Hong Kong to coordinate the brand’s international operations. Builds a global value chain structure integrating European R&D + Chinese Manufacturing + Asia-Pacific Services.
2019
Leveraging China’s strong industrial manufacturing system, TERZO Lubricants Asia-Pacific Production Center and Warehousing Base are established in South China. Builds a sales and technical support network covering Central Asia, East Asia, and Southeast Asia. Launches an upgraded version of “Liquid Titanium-Molybdenum Dual Adsorption Technology,” making its debut at the Pan Delta Super Racing Festival with outstanding performance.
2021
TERZO lubricants are applied in high-performance supercars like the Audi RS3 LMS TCR, demonstrating exceptional engine performance. Obtains multiple international OEM certifications and approvals. Collaborates with racing teams from various countries, propelling the brand into the core circle of racing technology.
2022
Launches the TERZO-ECO energy-saving and environmentally friendly series, meeting the expectations of a new generation of users for low-carbon, long-lasting, and green lubrication. Products comply with the strictest European and American emission and biodegradability standards, included in the supply catalogs of several European new energy vehicle manufacturers.
2023
Entry into Asian, Middle Eastern, African, and South American markets, establishing an agency cooperation network in over 50 countries/regions. Launches products customized for local environments, optimizing performance in extreme conditions such as cold start and high-temperature protection. Brand influence gradually expands into industrial equipment lubrication, large engineering vehicles.
2025
TERZO secara aktif terlibat dalam upaya filantropi global. Bekerja sama dengan mitra lokal kami di Malaysia, kami berpartisipasi dalam penggalangan dana untuk Dana Pendidikan Kamar Dagang Tiongkok, memberikan dukungan pendidikan kepada siswa Tiongkok yang kurang mampu di wilayah tersebut. Di Tanzania, TERZO, bersama dengan distributor lokalnya, meluncurkan program pendidikan dan makan siang gratis untuk anak-anak yang kurang mampu. Ke depannya, TERZO akan terus memenuhi Tanggung Jawab Sosial Perusahaan (CSR), berkomitmen untuk memberikan kembali kepada masyarakat, membantu kelompok-kelompok rentan, mempromosikan kesetaraan pendidikan, dan berkontribusi pada pertumbuhan anak-anak yang sehat.
TERZO® adalah Merek Pelumas yang Dioperasikan Secara Global.
terzolubricant.com adalah situs web merek resmi TERZO
