Visita della delegazione di TERZO Nigeria

TERZO Nigeria Delegation Visit

Welcoming the Nigeria Trade Delegation

Recent Nigeria trade delegation visit TERZO’s highlights the brand’s growing footprint beyond Asia. As one of Africa’s largest economies, Nigeria’s automotive aftermarket is ripe for high-performance lubricants. This TERZO Nigeria visit underscores how TERZO’s technology leadership, youthful branding, and clear market positioning drive its overseas expansion strategy.

Business roundtable with TERZO executives and Nigerian representatives
Fig1.Business roundtable with TERZO executives and Nigerian representatives

Nigeria Lubricant Market Potential

Il Nigeria lubricant market is evolving rapidly, driven by increased vehicle ownership and infrastructure projects under the Belt and Road lubrication initiative. Local fleet operators and independent garages are seeking reliable, cost-effective solutions. TERZO’s product portfolio—including heavy-duty diesel oils, industrial greases, and passenger-car synthetics—answers this demand. For more details on our products, visit our Prodotti.

Both parties discussed Nigeria Lubricant Market Potential
Fig2.Both parties discussed Nigeria Lubricant Market Potential

TERZO China Marketing Center Tour

During the visit, the delegation consisted of two representatives from Nigerian automobile industry-related companies. During the trip, they focused on visiting the headquarters of TERZO China Marketing Center and had in-depth exchanges on TERZO’s brand concept, market strategy, product system and channel support policy, where global strategies are planned and executed. They viewed live demonstrations of TERZO’s quality-control labs and marketing playbooks. The center’s integrated model—combining product R&D, branding workshops, and digital marketing—serves as TERZO’s nerve center for international growth.
At the roundtable, both sides discussed targeted approaches for Nigeria’s diverse regions—from Lagos urban fleets to Abuja government tenders. Topics included supply chain logistics, pricing frameworks, and co-branding opportunities under the global lubricant brand umbrella. Participants agreed to pilot TERZO’s heavy-duty diesel oil in major transport corridors and explore white-label packaging for select partners. Explore our Servizi for partnership details.

Two Nigerian automotive industry representatives visited the Orun China Marketing Center
Fig3.Two Nigerian automotive industry representatives visited the Orun China Marketing Center

TERZO Brand Spirit: Beyond Products

TERZO’s success is not solely technical. Its brand ethos—“Performance Beyond Attitude”—resonates with younger vehicle owners seeking quality and identity. The company’s marketing messages weave in environmental stewardship and community engagement, aligning with Nigeria’s youth demographic. This human-centric approach amplifies TERZO’s standing as a global lubricant brand that cares about culture and sustainability.

TERZO resonates with younger vehicle owners seeking quality and identity
Fig4.TERZO resonates with younger vehicle owners seeking quality and identity

Belt and Road Lubrication Strategy

Under the Belt and Road lubrication framework, TERZO leverages China’s logistics networks to streamline shipments to Nigerian ports like Lagos and Port Harcourt. This network reduces lead times and shipping costs—critical factors in price-sensitive markets. Agents in Nigeria can tap into this advantage to offer competitive pricing while maintaining reliable supply.
TERZO’s roadmap for overseas expansion in Africa includes local warehousing, technical training for mechanics, and joint marketing campaigns. Interested distributors are invited to Contatto for bespoke collaboration plans, including volume discounts, co-branded promotions, and after-sales support.

TERZO's full supply chain guarantees supply to overseas warehouses
Fig5.TERZO’s full supply chain guarantees supply to overseas warehouses

A New Chapter in Africa

Il TERZO Nigeria visit marks the beginning of a deeper engagement with Africa’s vibrant markets. By combining technological excellence, strategic branding, and robust logistics under the Belt and Road lubrication initiative, TERZO is poised to become the preferred global lubricant brand across Nigeria and beyond. Join us in this journey to shape the future of lubrication in Africa.

"Ottenete la vostra soluzione personalizzata per l'olio motore"

Più di 80 marchi | Più di 2.300 modelli | Precisione testata in laboratorio

Schede tecniche complete dell'olio

Parametri di regolazione del motore turbo/ibrido

Rapporti di laboratorio TERZO (analisi termica/viscosità)

Strumento di riferimento incrociato per la certificazione OEM

Diventa un partner TERZO Pro: Ottimizza i costi ora

Formazione tecnica gratuita (compresa l'interpretazione delle norme SAE)

Soluzioni personalizzate per la gestione dell'inventario

Formazione e supporto materiale per gli utenti finali

Soluzioni di finanziamento flessibili, sconti annuali e diritti di prova prioritari per i nuovi prodotti

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *

Dai forza al tuo futuro con TERZO

Contattate TERZO oggi stesso!

Perché aspettare? Inviate il vostro nome, i dettagli di contatto e le vostre esigenze qui sotto. I nostri esperti di lubrificazione vi forniranno soluzioni su misura entro 24 ore: dagli oli motore ad alte prestazioni ai lubrificanti ecologici, spedizione ottimizzata e consegna affidabile, soluzioni di finanziamento flessibili, condivisione del rischio, partnership senza soluzione di continuità.

it_ITIT
Scorri in alto
contattateci

Iscriviti per ricevere un preventivo e una consulenza gratuita

Altra domanda o non è sufficiente?

Contattate TERZO e risponderemo alle vostre esigenze nel più breve tempo possibile.