TERZO originates from Turin, a city in the Piedmont region of Italy—the birthplace of European supercars. This vibrant hub is not only home to the renowned Fiat automotive group but also a gathering place for legendary brands like Ferrari, Lamborghini, and Maserati. It is precisely in this fertile ground, where mechanical culture and the pursuit of speed intertwine, that TERZO was born.
As early as 1963, when Lamborghini launched its first GT sports car, the 350 GT, its V12 engine demanded a professional lubricant capable of withstanding extreme temperatures and high RPMs. An Italian engineer developed a track-specific oil codenamed “TERZO,” symbolizing the “third decisive force” beyond just fuel and the engine itself.
Today, TERZO boasts over 850 types of lubricants and greases, comprehensively covering: Passenger Car Motor Oils (PCMO) Commercial Vehicle Motor Oils (CVMO) Automatic Transmission Fluids (ATF/CVT/DCT) Gear Oils EV Fluids for New Energy Electric Vehicles Coolants / Antifreezes Motorcycle Oils (MCO) Industrial Lubricants (Hydraulic / Gear / Compressor / Spindle / Heat Transfer Oil)
1963
Brand Origin · A Legend is Born
An Italian engineer develops a dedicated track lubricant codenamed “TERZO” for the Lamborghini 350 GT’s V12 engine, symbolizing “the third decisive force.” TERZO is thus born as a symbol of high-performance sports car lubrication technology, rooted in the core of Italy’s automotive industry—Turin.
1970s-1990s
Italian Craftsmanship · Technological Maturation
TERZO continues to provide track-grade lubrication solutions for Italian supercar brands.The “Liquid Titanium-Molybdenum Dual Layer Adsorption Technology” foundation is established, gaining high recognition in various racing events.Initial certification collaborations with mainstream European OEM manufacturers begin.
2000s
Product Matrix Expansion · Application Field Extension
Product types exceed 300, covering passenger cars, commercial vehicles, industrial equipment, motorcycles, etc. Establishes special project collaborations with multiple European supercar brands. Introduces fully synthetic eco-friendly oils, taking the first step towards sustainable development.
2015
Globalization Strategy Launched
TERZO, with Italy as its brand origin, builds an international strategic blueprint, formally promoting its full range of lubrication products to global markets. Brand Logo is uniformly upgraded, with the logo’s visual core representing “the fusion of power and technology,” officially presented to global users.
2018
Establishment of ORUN Energy in Hong Kong · Global Operations Hub
ORUN (Hong Kong) is established in the international financial center of Hong Kong to coordinate the brand’s international operations. Builds a global value chain structure integrating European R&D + Chinese Manufacturing + Asia-Pacific Services.
2019
Strategic Deployment in China – Asia-Pacific Center
Leveraging China’s strong industrial manufacturing system, TERZO Lubricants Asia-Pacific Production Center and Warehousing Base are established in South China. Builds a sales and technical support network covering Central Asia, East Asia, and Southeast Asia. Launches an upgraded version of “Liquid Titanium-Molybdenum Dual Adsorption Technology,” making its debut at the Pan Delta Super Racing Festival with outstanding performance.
2021
Outstanding Racing Performance · Brand Reputation Enhanced
TERZO lubricants are applied in high-performance supercars like the Audi RS3 LMS TCR, demonstrating exceptional engine performance. Obtains multiple international OEM certifications and approvals. Collaborates with racing teams from various countries, propelling the brand into the core circle of racing technology.
2022
TERZO-ECO Series Release · Embracing Sustainability
Launches the TERZO-ECO energy-saving and environmentally friendly series, meeting the expectations of a new generation of users for low-carbon, long-lasting, and green lubrication. Products comply with the strictest European and American emission and biodegradability standards, included in the supply catalogs of several European new energy vehicle manufacturers.
2023
Accelerated Global Expansion · Upgraded Localized Services
Entry into Asian, Middle Eastern, African, and South American markets, establishing an agency cooperation network in over 50 countries/regions. Launches products customized for local environments, optimizing performance in extreme conditions such as cold start and high-temperature protection. Brand influence gradually expands into industrial equipment lubrication, large engineering vehicles.
2025
Deepening Social Responsibility · Global Philanthropic Initiatives
TERZO actively engages in global philanthropic endeavors. In collaboration with our local partner in Malaysia, we participate in fundraising for the Chinese Chamber of Commerce Education Fund, providing educational support to underprivileged Chinese students in the region. In Tanzania, TERZO, together with its local distributor, launched education and free lunch programs for impoverished children. Looking ahead, TERZO will steadfastly fulfill its Corporate Social Responsibility (CSR), committed to giving back to society, assisting vulnerable groups, promoting educational equity, and contributing to the healthy growth of children.
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